Wimu

Italy’s most innovative wine museum, as well as one of the world’s most important, opened its gates to the public in September 2010. It is set in the heart of a territory that is famous for its wines, and in the halls and rooms of a castle with a thousand-year history.Created from the imagination of Francois Confino, a designer of displays and installations in worldwide museums, the Barolo Wine Museum is an interactive voyage through culture and wine traditions. It plays on the millennia old beverage as a cultural product that is able to trace the evolution of entire civilizations, influence great artistic expression, and shape territories and their people.